H R M

COMPETENCY

The concept of competency is closely linked to human resources management. It is immediately related to the key strategic goal of HRM – winning and developing highly competent people who will achieve their goals quickly and thus will maximally increase their input into achieving the goals of the company (Armstrong, 2001, p. 248).

The concept of an employee as the most important asset of an organization is currently commonly encountered both in the literature on the subject and in management practice (Staniewski, 2008, p. 17).

Who uses competencies today?

Google, PepsiCo, Volvo, Nike, McDonald’s, American Express, Johnson & Johnson, Coca-Cola, Toyota, etc...

Employers use their key competencies such as teamwork, responsibility, career motivation, leadership much more….

Core competencies, Career stream competencies, and Technical competencies are the example for the basic competency structure.

Core competencies are the collective learning of the organization, especially how to coordinate diverse production skills and integrate multiple streams of technology. If core competence is about harmonizing streams of technology, it is also about the organization of work and the delivery of value. Career stream allows both supervisors and employees to see how progression typically occurs. It also allows the organization to develop career development and succession management programs, tools and process that support progression. Specific competencies are usually required to perform a given job within a job family. These are known as technical competencies. Technical competencies cover the various fields of expertise relevant to the specific work. Technical competencies are at the heart of what we do. Technical competency requirements to successfully perform a given job are defined in job vacancy

Apple has been evaluated as the most innovative company from 2006 to 2008. The core competencies of Apple were its innovative designs and technology based on software. Apple designs products that make people feel good when they use them. By controlling both the hardware and software they can optimize performance and do things other manufacturers cannot. As Apple's products are highly sophisticated that is why it is exercising the skimming pricing policy and people do not mind opening their valets and buying the unique feature products they are desperate for.

References

 (C.K. Prahalad and Gary Hamel, 1990)

(Suzanne Simpson, career planning, and development,2013)

(OECD, Competency framework, 2014)

(C.Ogrean et al, International Review of Business Research Papers,2009)